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The Unfortunate History Behind Playstation All-Stars Battle Royale's Development

Playstation All-stars Battle Royale Leaks marketing PS3 PSVita

Whether or not Playstation All-Stars Battle Royale is a good game is not the topic of this here article. So please at least finishing reading this paragraph before you tell me how wrong I am in the comments below. What this article is about, however, is the unbelievably unfortunate history that will follow PSASBR forever.

Seriously, the game has had an incredibly tough time from start to finish. Not only did everything about the game get leaked, but the marketing that followed it did as much damage as possible to hurt the game's sales. Don't believe me? Just read on to find out how bad it really was.

 

Before Day One


The problems started before the game was even announced. And I mean way before it was announced; months before it was ready to even be shown to the public. You might not remember it, but this was the original leak of a game known as Title Fight.

Back then, the leak was met with plenty of skepticism. All we really had was a picture of Sweet Tooth and the information that a brand new company named Superbot Entertainment would be working on the game. That was the main reason people didn't believe the news. Why would Sony give such an important game to a brand new company?

Posted Image


Remember how big of a surprise The Last Of Us was? This was the opposite.


Eventually the information was forgotten and people largely stopped caring about the rumored game; at least until advertisements started appearing started appearing on the Spike TV channel advertising Sony's big secret game from those new developers at Superbot Entertainment.

The moment people started hearing that Superbot was about to announce a new game, the secret was already ruined. Everyone knew exactly what it would be. What followed after that announcement was the most god awful gauntlet of leaks I've ever seen and will most likely ever see.

 

So Many Leaks, So Little Time!


Not counting Eric Ladin's Twitter postings, the game's first big leaks would have to be Sackboy and Raiden. Shortly after the game's big ruined reveal, its website updated with a roster of the game's announced characters. Nothing big there, but if you dug through the website's files you would find something rather electrifying (zing!).

Posted Image


Superbot has a very open relationship with it's fans. No secrets here!


Buried deep within the website were images showing Infamous's Cole Macgrath going toe to toe with then unannounced Raiden from Metal Gear Solid: Revengeance and a roster image of LittleBigPlanet's Sackboy. They were quickly pulled off the site, but the information was already out there.

Now let's fast forward a bit to the game's most devastating leak. Everyone, say hello to the Beta files. Quite a number of months ago, Superbot Entertainment released a very limited closed beta of their game. Buried deep in the game's code was every single level... and playable character.

Posted Image


Oops, I guess.


The images were blurry and hard to make out, but after a few minutes the internet had figured out every single character the game had to offer. Sony and Superbot denied the rumors initially (and we'll get back to that) but first we'll bring up the final leak.

After everything went down, you think Superbot would have been more careful with what kind of files they put out with their demos/betas. Instead they ended up leaking the only real secret they had: the game's boss. It was a single audio file of one of the game's characters referring to the boss as "A big space face." It was done. We officially knew everything about the game.

 

The "Marketing" Campaign


Oh boy, was this all a mess. First there was the game's official reveal on Spike TV. Sure, they have Gametrailers TV and they host the VGAs. But why would Sony or Superbot choose to announce one of their biggest games of the year on a TV show that aired at one in the morning?

Posted Image


Seriously, somebody was probably fired for this.


And it only got worse from there. Up next is easily the most secondhand embarrassing moment of the year when the All-Stars Battle Royale trailer was loaded up onto the official Playstation youtube account with the tags "Smash Brothers, Brawl, and SBB." The internet exploded with laughter and somebody was probably fired.

Remember when I mentioned the roster leak earlier? At first, Superbot had no comment; then they admitted that the leak was real, but claimed it wasn't the whole roster. After a whirlwind of announcements we already knew about, the character reveals completely dried up.

Posted Image


"Only if you switch the definition of new to old"


Months had gone by and Superbot hadn't released a single new character reveal. People started wondering if there even was more to reveal, until Sid Shuman (from the Playstation Blog) revealed on Twitter that there in fact wasn't anything else to reveal. Hype for the game died so hard they made a movie about it in the 80's. It was called Die Hard.

After that, it was simply a back-and-forth affair where developers were saying that the roster was completely revealed while others said there were still more surprises to be had. Thankfully, there was some last minute news about DLC characters in the form of Gravity Rush's Kat and Starhawk's Emmett Graves coming in January (with possibly more to come), but there wasn't quite enough to hype the game up months before it released and people were already upset over the roster. In the end, it was all a series of unfortunate events for Superbot and there really was no way to fix the damage that had been done.

 
There's no telling just how much damage all of these leaks caused for the developers and Sony, but you know there was some pretty serious damage. Playstation All-Stars Battle Royale won't be the last game to suffer from such horrible leaks, but it'll certainly be remembered for it. As always, thank you for reading.


5 Comments

I read the full article and my opinion still hasn't changed.

I don't think it hurt sales with general gamers. If someone feels like buying the game I doubt that leaks will stop them. I wasn't to intrested in the first place so im not buying and if it doesn't sale well im assuming thats why. But I think it will do okay.
Yeah,I don't think anyone cares.
Wow and yet it is still an awesome game xD
@Kikyou1 - Ads help garner interest in products but when all the information is leaked early, there's nothing more to learn about the product and people lose interest. Yes a certain percentage will still buy the product but there will still be substantial losses due to the leaks. There's a reason why companies spend millions upon millions on advertising/marketing...They spend money to make money.

@zero110100 - I'm not sure if it's just me reading into your comment the wrong way but it comes off as really dismissive. If you were referring to Jared's article then why comment at all if you have nothing of substance to say? If you were simply referring to Kikyou1's comment, stating that you agree with her statement then ignore my previous comment and I apologize in advance.
Yeah I remember when the character roster leak occurred. I thought Superbot had learned the lesson well but since they already have buzz on the internet regarding a possible sequel due to job listings they posted it seems like they haven't!

To be completely honest Sony seems to have the worst track record for marketing anyways so it is hardly surprising. In the end (as always) Sony fans will have to spread the word and encourage people to pick this game up. I think this happens far too often for Sony's own good. Perhaps when they are finished suing their own "VP of awesome" they can get to hiring a better marketing boss!

Also, those PR tags are hilarious!

 

 

 

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