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Vita Price Cut Not Happening Just Yet
Aug 16 2012 11:35 AM | Marcus Estrada in Sony
Sony Vita PS handheld
A lot of people have been pinning their hopes on a possible Vita price cut this holiday season, but that's not a plan Sony has on the table. Eurogamer managed to snag an interview with Sony Worldwide Studios CEO Shuhei Yoshida today which dampened the spirits of price cut hopefuls. Even though the handheld has seen slow sales, it's just not feasible to lower prices this year.Yoshida suggested that consumers will find the upcoming Vita bundles a worthy purchase for now:
"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."
One upcoming bundle is also the Assassin's Creed III: Liberation set. These packages are helpful in getting consumers a game with their shiny new handheld, but the price of entry is still on the high side. Regardless, he said it's "too early" for any actual system price drops. However, manufacturers are definitely working to lower the price of Vita components.
He also spoke about Sony's thoughts on the system versus consumer's opinions:
"The reaction to the hardware platform itself has been very strong. We are very pleased with the response we got. It's up to our expectations in terms of what we were hoping for in bringing PS Vita to the market. But the actual sales of PS Vita, obviously we would like to see more uptake. We see lots of feedback from consumers saying they would like to see more content, they would like to see their favourite franchises coming to the PS Vita.
From our perspective, we were very pleased to launch with many titles. Many people said we had the strongest launch line-up for a PlayStation platform. But it's amazing how much more people want and how much content they consume."
For now, Sony is looking to add more games and content that everyone is hungry for. It's obvious that no matter what the higher-ups think of the system, there still needs to be more done to make it appealing enough to warrant purchases. There will certainly be a price cut at some point too, but not this year.
What price do you think the Vita needs to be to see more sales?
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7 Comments
I don't know why Sony is being so pants-on-head retarded about this. No price cut; no Vita purchase from me. Get it together, guys.
I have mine!.......except I paid full price. To this day, I still wonder if it was worth it.
Anywho, Liberation would at least be a nice selling point and will no doubt sucker in a few hundred more sales. Honestly though, the Vita's library is a lot like the 3DS's following launch: very thin. If Sony wants to charge anywhere near the current asking price, the Vita simply needs a stronger library.
Agreed. Sony might be able to keep the Playstation faithful sated on their own 1st party offerings, but if they really hope to succeed in the long run, they're going to need the third parties to step it up. 3DS was largely supported by Nintendo until the end of last year, and now there's been an explosion of third party games coming out for it that have been keeping the momentum going even through this summer.
I'm hoping they'll reveal some more good third party stuff at TGS.
for now.