Earlier today CEO of Ouya Julie Uhrman discussed her system for the DICE audience. Afterwards, she was interviewed by Engadget where she revealed info not discussed during her presentation. The new information is that she expects a new Ouya model every year.
It's in this way that the system is obviously divergent from standard video game consoles which have a long lifespan. If it sounds like a business model you see often in mobile phone companies then you'd be right. Uhrman herself said their plan is "very similar to the mobile strategy."
Here are some exerpts of what Uhrman told Engadget:
"There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3. We'll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will."
Again, just like we see in the smartphone market, the Ouya is intended to be updated incrementally. There won't be massive changes to the system like we've seen beteween a PS2 and PS3, but it is still a creative decision to make in the current market. The question now is will gamers accept a console that has a mobile strategy or will they stick with their first run Ouyas for a while?