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Image & Form and Zoink Games join forces to form indie-powerhouse Thunderful


Jason Clement

If you haven't been paying attention to the Swedish gaming scene, you've been missing out on two of the biggest indie developer success stories in recent years.

 

And now, things are about to get a whole lot bigger.

 

Case in point, Image & Form (developer of the SteamWorld series) and Zoink Games (developer of Stick It to the Man and the upcoming Fe) have joined forces to form Thunderful, a limited liability company that will wholly own both developers. With the relationship formalized, the new company will eventually move into a bigger office together, but will still develop new and existing IP under their respective labels.

 

Thunderful is co-owned by Image & Form CEO Brjann Sigurgeirsson, Zoink Games CEO Klaus Lyngeled, and Bergsala Holding. Sigurgeirsson will assume the mantle of CEO for Thunderful whereas Lyngeled will become the Chief Creative Officer.

 

So what led to the decision to join together?

 

“We already work together on a daily basis in PR, marketing, intelligence and publishing,” says Brjann Sigurgeirsson, CEO of Image & Form and CEO of Thunderful. “Image & Form and Zoink will continue to produce games like we always do, but we’re now formalizing our close relationship. Through Thunderful we can share resources more effectively, officially act together and launch bigger, more ambitious game projects. We’re becoming a real powerhouse.”

 

“Brjann and I already exchange very much information, so this development is natural,” says Klaus Lyngeled, CEO of Zoink and Chief Creative Officer of Thunderful. “With a group of close to 50 people we’ll grow our clout both nationally and internationally.”

 

Also of note, Bergsala Holdings is the sole distributor of Nintendo products (among other things) in the Nordic region and has been a long-standing partner for both companies.

 

At the moment, Thunderful has close to 50 employees and nine projects that are currently in development -- two of which are Fe and Flipping Death, while the remaining seven are as-of-yet unannounced.

 

Image & Form's most recent title, SteamWorld Dig 2, released in September 2017 and has been critically acclaimed and gone on to be the company's best-selling game to date. It received a 9.5 out of 10 in our review.

 

Source: Press Release

 

What are your thoughts on Image & Form joining with Zoink Games to become Thunderful?

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