After Nintendo's recent financial report, which showed an overall profit but an operational loss, company president Satoru Iwata wanted to make one thing abundantly clear: there are no price cuts planned for the console.
During a briefing following the announcement of their financial results, Iwata addressed certain issues regarding his company. The Wii U was brought up a lot during that briefing, with Iwata presenting data showing an initial burst of momentum for the console, followed by a rapid loss of momentum. For this reason, Nintendo has changed their forecast, predicting just one million worldwide sales from January to the end of March.
You will no doubt remember that Nintendo's current handheld, the Nintendo 3DS, received a price cut due to poor sales very soon after its initial release. The Wii U, however, will not be receiving such a price cut anytime soon. Iwata stated that the console's value needed enhancements from the upcoming system updates, along with games, and that they need to actually convince more consumers why they should want one instead of lowering the price. Here is a full statement from Iwata:
After Nintendo cut the price for the 3DS, the company suffered quite a bit financially, with employees cutting their salary to accommodate, including Iwata himself. This is a testament to its pricey financial cost, and with the current price of the Wii U being lower than its manufacturing cost, refusing a price cut is more than understandable. Once the console receives a more impressive software line-up and some system-enhancing updates, more people are bound to see the true beauty of the console.
What do you think about all this?
Source: Nintendo Life