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Why Nintendo Usually Doesn't Release Games Over the Summer


Jason Clement

If you own a Nintendo platform, chances are you're aware of the dearth of first-party games over the course of the Summer. Why doesn't the Big N typically release games over the Summer?

 

Nintendo's Senior Director of Corporate Communications, Charlie Scibetta provided an answer to Nintendo World Report recently, and it's a bit more simple than you'd think.

 

Scibetta outlined that Nintendo releases games when people are in the mood to buy, referring specifically to the months in the Fall leading up to the Holidays where he also mentioned that they do 60% of their business throughout the year.

 

He also said that they target May/June since that's a time period where graduations are happening. This lines up with their major May release this year, which was Splatoon, and Mario Kart 8 in the previous year.

 

However, despite the fact that Nintendo doesn't think as many people are willing to buy during the Summer, they have released some games during that time in past years, such as Pikmin 3, which released in August of 2013.

 

For now, it looks like you'll have to work on that backlog until new Nintendo titles start releasing in the Fall.

 

Source: Nintendo World Report

 

What are your thoughts on Nintendo not releasing games during the Summer?

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