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Blizzard moving away from its Battle.net moniker


Jason Clement

If you're a longtime Blizzard fan, chances are that Battle.net is a moniker that is instantly recognizable and has some history with you. Unfortunately, it looks as if you'll have to get used to a new name for Blizzard's online service sometime soon.

 

In a recent blog post on their website, Blizzard explained that they'll be transitioning away from the Battle.net name and instead refer to it as Blizzard tech instead, giving such examples as "Blizzard Streaming" and "Blizzard Voice" being two names they're currently using for certain functions. However, they were quick to note that Battle.net technology will still be at the heart of everything; it's just that the name is changing.

 

So why the name change? Blizzard cited confusion and inefficiencies associated with having two separate identities, so it's not difficult to see why they might want to have everything fall under one umbrella now.

 

On a similar note, Battle.net will be celebrating its 20th anniversary on November 30. It first began operation when with the release of Diablo and was further bolstered by the release of StarCraft two years later.

 

Source: WorldofWarcraft.com

 

What are your thoughts on Blizzard moving away from the Battle.net name? Are you sad to see it go?

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