Humble Bundle, the digital game storefront primarily known for selling game bundles at pay-what-you-want tiers, has been acquired by media giant IGN as reported by Gamasutra.
The official press release states that Humble Bundle will continue to operate independently with no significant changes, though it will have support from IGN in regards to accelerating growth as well as raising more charity funds. Humble co-founder John Graham and IGN executive VP Mitch Galbraith confirmed to Gamasutra that IGN has no plans to change how Humble handles business.
IGN's acquisition of the storefront isn't too surprising given that the media giant could potentially add Humble Bundle incentives to its own paid IGN Prime membership, which currently gives away one free game to members each month. Whether they intend to make use of Humble Bundle in this way is yet to be seen.
What are your thoughts on IGN buying Humble Bundle?