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Sega European and Australian Offices Close Due To Global Restructure

Jason Clement

SEGA has had a rough year so far, experiencing everything from a big round of layoffs that occurred earlier in the year to the delaying of one of its most anticipated upcoming titles, Anarchy Reigns. But now, it appears that an even bigger change for the company is undergoing at the moment.


Today, SEGA announced that they are closing their European and Australian offices as part of a company-wide restructure. Their European distribution will now be handled by Koch Media, except for Benelux, which will be handled by Level03 Distribution. Similarly, Australia will be getting help from 5 Star. SEGA UK will be the only office to remain open in Europe as their HQ.


COO of Sega Europe Jurgen Post released a statement saying:


“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise. The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”


The aforementioned changes come in the wake of the fact that Sega posted a loss of £54 million (about $86 million) for the end of the last financial year. Interesting times ahead for the publisher indeed; hopefully this new strategy will help them stabilize a bit.

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