Delete that Assassin's Creed torrent, you scum! According to Ubisoft's CEO, Yves Guillemot, Ubisoft games see a 93 - 95% piracy rate, so cut it out!
Guillemot shared this information with Gamesindustry at Gamescom while explaining that free-to-play games and their PC games enticed roughly the same percentage of users to pay. He cites that only five to seven percent of people actually paid for anything in either, citing a 93 to 95% piracy rate on their PC games.
Given those percentages, that would mean that Assassin's Creed was pirated on PC more than it was bought on the 360 and PlayStation 3 combined (around 14 million as compared to roughly 10 or 11 million cumulative sales). Driver: San Francisco would have seen slightly more than all other versions combined (about 1.4 million compared to about 1.3 million).
If this is true, it's likely a lot of PC gamers would attribute it to Ubisoft's extremely prohibitive, purchaser-punishing DRM that is usually gutted in the process of being cracked, as well as the staggered release dates that many PC gamers feel is disrespectful to them as customers.
Guillemot also discusses the relative ease and efficiency with which free to play games are made. Due to recycling assets and avoiding shelving costs, it's much easier to put a game out, he claims. "What's very important is that we can change the content and make it a better fit to the customer as time goes on," Guillemot states. These sentiments mean that it wouldn't be too surprising to see Ubisoft's name become household in the free-to-play market, probably.
"I think it's very important for new generations to come regularly with innovations for the industry, so I think we've been waiting a bit too long," he said, surely intending to remedy this with the money gained over the last five years from Assassin's Creed, Assassin's Creed 2, Assassin's Creed: Brotherhood, Assassin's Creed: Revelations, Assassin's Creed: Altair's Chronicles, Assassin's Creed: Bloodlines, Assassin's Creed II: Discovery, Assassin's Creed: Project Legacy, Assassin's Creed: Lost Legacy, Assassin's Creed: Multiplayer Rearmed and with the upcoming Assassin's Creed III and Assassin's Creed III: Liberation. "What is important is that when those new generations do come, they bring enough innovation to make the market strong again."
Assassin's Creed III will be available on PlayStation 3 and Xbox 360 on October 30th in North America and October 31st in Europe. For those piracy-addicted PC gamers, it will be available November 20th in North America and November 23rd in Europe, assuming they don't steal a leaked version the week before release.