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Ubisoft to focus on growing existing IP over creating new ones


Jason Clement

Is it just me or does Ubisoft seem to go back and forth on this every so often? It seems like just a few years ago they were touting the need to keep exploring new IP, but now it appears they're dialing things back with their recent earnings reports.

 

Despite positive outcomes such as Rainbow Six Siege and The Division engagement being high, the earnings report also revealed that Watch Dogs 2's launch numbers did not live up to expectations, though momentum as of recently has been positive.

 

Ubisoft CEO Yves Guillemot also announced that the publisher would not be focusing as much on creating new IP going forward, instead putting their attention on growing existing brands.

 

While we can probably expect that this means Ubisoft will double down on franchises such as their Tom Clancy series, Far Cry, and Assassin's Creed, this could also mean potentially good things for series that have been silent recently, such as Rayman.

 

One more wrinkle that Ubisoft added was that South Park: The Fractured But Whole has been delayed and will now launch somewhere in the 2017-2018 fiscal year, which is between April 2017 and March 2018.

 

Hopefully we'll hear more about the game by E3 2017 in June.

 

Source: Gamespot

 

What are your thoughts on Ubisoft turning its focus to its existing brands?

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