If I was Sony's CEO
I love Sony...I'm not complaining too hard, but if I were CEO, I'd make some big changes and bury Microsoft's game division once and for all. The days of Nintendo, Sony and Sega changing the landscape of gaming bring me happy thoughts. Microsoft brought us a culture of talking smack to strangers online and too many rinse and repeat simple yet addictive FPS games.
Here are the changes I'd fly in with to beat Microsoft down with no mercy and bring the PlayStation to a stage even more glorious than the PS2.
#1: Make all PSN purchases from the PS3 available on the PS4 for free. Simply have people deactivate their PS3 and do some sort of voucher or key system to play the games they purchased through the streaming service. The vagueness surrounding this issue keeps lots of people on the fence. I would release firm details on the streaming service ASAP. Gamers don't like to guess about these things. I know I'm on the fence and I'm a compulsive gadget guy. I even get my hands on electronics before launches sometimes. The PS4 hasn't itched me at all yet. It's great fir Nintendo though because that's who is getting most if my money lately.
#2: I'd diversify the PlayStation Plus program. It rewards people who haven't already purchased the games. I can't count how many times I've bought a game Power gamers are often left in the dark for a few months in a row. I think it's a fantastic deal, but how about a tiered system for people who buy lots of games at retail price before they hit PlayStation Plus? Perhaps an alternate game option for big spenders or a reward system exclusive to spenders.
#3: Sony owns a huge library of movies, shows and music. I'd offer freebie downloads as surprise gifts to loyal Sony consumers on PSN from time to time. I'd also use that as an opportunity to get people signed up for Music Unlimited. Small freebies lead to sales of bigger items. I'd also knock off the piracy paranoia and very transparent ruse to disallow MP3s and CD transfers to the PS4 to get you to pay for their music service. We aren't all silly rubes who don't notice and some care. It's a real Microsoft style move. Most research indicates a little piracy actually boosts legit album sales and concert ticket sales above the losses.
#4: I'd develop a stronger sense of community on PSN and come up with more creative contests. How about a game related photography contest? Give the winner a free PlayStation Plus subscription and an older Sony Alpha camera sitting in the warehouse somewhere. Social activism would be good too. Perhaps when a game needs a sakes boost, offer a % of sales to Wounded Warriors or a Cancer charity. Sony was worth around 80% more 13 years ago. They need a cultural revolution. Cool games doesn't work, because everyone has cool games now. Better marketing would help too. In the day and age of underground marketing and three second memories, they need viral marketing that knocks people's socks off. I find their marketing quite flat and predictable.
#5: The primary reason the PS4 is hotter is because it's 100 cheaper. I'd stop announcing things like there's no room for price dropping in the future like they did. Microsoft heard and as soon as the Xbox One gets 100 off, the playing field is even. I highly suspect the Microsoft price may have been a possible marketing ploy making room for a huge discount and Sony could get crushed. Sony needs to know we aren't dopey in the age of info. We already know a PS4 costs less than $300 to build by some credible estimates.
#6: Finally drop the price of Vita memory cards and offer the coming 64GB card for less than what the 32GB card costs now..and I mean a lot less. For one, it's easy to find out how much it costs to make memory cards and it's cheap. For two, people with more memory are more likely to get PlayStation Plus. It doesn't take a moron to figure out the memory cards are the biggest complaint and 32 GB is a joke on a device like a Vita. I'd even take a loss on memory to make up the loss with hardware and game sales.