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If I Ran Sony...............

Kezins

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If I was Sony's CEO

 

I love Sony...I'm not complaining too hard, but if I were CEO, I'd make some big changes and bury Microsoft's game division once and for all. The days of Nintendo, Sony and Sega changing the landscape of gaming bring me happy thoughts. Microsoft brought us a culture of talking smack to strangers online and too many rinse and repeat simple yet addictive FPS games.

 

Here are the changes I'd fly in with to beat Microsoft down with no mercy and bring the PlayStation to a stage even more glorious than the PS2.

 

#1: Make all PSN purchases from the PS3 available on the PS4 for free. Simply have people deactivate their PS3 and do some sort of voucher or key system to play the games they purchased through the streaming service. The vagueness surrounding this issue keeps lots of people on the fence. I would release firm details on the streaming service ASAP. Gamers don't like to guess about these things. I know I'm on the fence and I'm a compulsive gadget guy. I even get my hands on electronics before launches sometimes. The PS4 hasn't itched me at all yet. It's great fir Nintendo though because that's who is getting most if my money lately.

 

#2: I'd diversify the PlayStation Plus program. It rewards people who haven't already purchased the games. I can't count how many times I've bought a game Power gamers are often left in the dark for a few months in a row. I think it's a fantastic deal, but how about a tiered system for people who buy lots of games at retail price before they hit PlayStation Plus? Perhaps an alternate game option for big spenders or a reward system exclusive to spenders.

 

#3: Sony owns a huge library of movies, shows and music. I'd offer freebie downloads as surprise gifts to loyal Sony consumers on PSN from time to time. I'd also use that as an opportunity to get people signed up for Music Unlimited. Small freebies lead to sales of bigger items. I'd also knock off the piracy paranoia and very transparent ruse to disallow MP3s and CD transfers to the PS4 to get you to pay for their music service. We aren't all silly rubes who don't notice and some care. It's a real Microsoft style move. Most research indicates a little piracy actually boosts legit album sales and concert ticket sales above the losses.

 

#4: I'd develop a stronger sense of community on PSN and come up with more creative contests. How about a game related photography contest? Give the winner a free PlayStation Plus subscription and an older Sony Alpha camera sitting in the warehouse somewhere. Social activism would be good too. Perhaps when a game needs a sakes boost, offer a % of sales to Wounded Warriors or a Cancer charity. Sony was worth around 80% more 13 years ago. They need a cultural revolution. Cool games doesn't work, because everyone has cool games now. Better marketing would help too. In the day and age of underground marketing and three second memories, they need viral marketing that knocks people's socks off. I find their marketing quite flat and predictable.

 

#5: The primary reason the PS4 is hotter is because it's 100 cheaper. I'd stop announcing things like there's no room for price dropping in the future like they did. Microsoft heard and as soon as the Xbox One gets 100 off, the playing field is even. I highly suspect the Microsoft price may have been a possible marketing ploy making room for a huge discount and Sony could get crushed. Sony needs to know we aren't dopey in the age of info. We already know a PS4 costs less than $300 to build by some credible estimates.

 

#6: Finally drop the price of Vita memory cards and offer the coming 64GB card for less than what the 32GB card costs now..and I mean a lot less. For one, it's easy to find out how much it costs to make memory cards and it's cheap. For two, people with more memory are more likely to get PlayStation Plus. It doesn't take a moron to figure out the memory cards are the biggest complaint and 32 GB is a joke on a device like a Vita. I'd even take a loss on memory to make up the loss with hardware and game sales.

 

Rant Over. :)

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I'm not to kin on idea 4 I get where you are going with it but I think it would cost to much time, money and effort to keep up with those kinds of contests. I loyalty program would be cool though like buy exclusive sony tittles put in a code, get enough codes get something for free, even if its a ps1 game.

 

I strongly agree with idea 1. It's great they should totally go for it. The only draw back is they lose money on HD remakes but everyone else will love it.

 

Good stuff Kezins.

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HD remakes or worse paying again for an identical game is cool in theory but snubs people a bit as well especially when the tech is there to keep things going. Wii U is harder to develop for I hear and I didn't mind paying one dollar to upgrade game versions. Fair. but shooting my Wii downloads to the Wii U was a painless process.

 

I do like remakes to expose younger gamers to gems, but it also uses up manpower that could be working on something new. I do understand game sales are formulaic in the average consumer likes sure things and nostalgia.

 

Win for companies and maybe a loss for the few always searching for something offbeat and new. Lol. Perhaps we need a marketing revolution to make unique cool again. We're treading close to the only AAA titles being too familiar by the end of this gen.

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I may also be a bit old school hurt too. I remember choosing a console was tough as a kid. NES and Sega Master System were so different in hundreds of ways. Now you honestly can't go too wrong with a console pick. Nintendo bucks the system still, but they are out of touch just a tad too much in consoles. Lol.

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You know what else would really help Sony out? A fudging Rule of Rose remake!!! seriously Sony get on it.

 

I think that game consoles where more alike back then that they are now... I mean maybe it's in the perspective but I can find a few things different with nes/snes era and with the era now I can think of more.

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I agree. Everything is a board room risk assessment now though. :(. Why I navigate towards foreign films often when I'm not feeling like overdone lens flares and unrealistic explosions in films. Lol. We still have gems fortunately, but maybe gaming has gone 94% mainstream now. Lol

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Rule of Rose is 59/100 on Metacritic.....lol. Figures.

Metacritic can -blank- it lol.

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After reading your rants and ideas, I would have to say. . .Greatness awaits you Kezins. I wouldn't mind having you as a CEO since you're such a smart and caring guy who would do so much for the community.

Really interesting ideas and reads and agree with a lot of them. Sony has done a fantastic job with the community and would love to have them use the ideas we share. For the gamers!

 

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Thanks. Not really bashing Sony..i still think they are more ethical and socially responsible than Microsoft. Lol

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Honestly, the only ideas I really agree with is 1 and 6. They really have to explain how things will work better although it seems that if a PS3 game is released on PS4 but you bought it on PSN on PS3 you own the PS4 game too. Flower is the only example I can think of now. Regardless, it needs to be explained in the long term asap. Also, if they want the Vita to be everything it can be, it needs more memory. I find myself deleting my PS Plus games before I can play them. Make them more affordable and accessible.

 

Now for the disagreements.

 

Playstation Plus is diverse enough and gives back more on your investment than any loyalty program I know of.

 

While a free movie here and there would be nice, I think Sony knows that would be a waste of money. With Netflix and Redbox out there, giving away free movies would ruin the profits they make on the few people actually renting the movies.

 

Contests are nice but they aren't for everyone, in fact, of the millions of PS3/4 owners most probably find them annoying. These are run on PS Blog and Twitter because they better target a hardcore crowd that is interested.

 

The only credible estimate I know of, as I pointed out in a different post, put the PS4 at about $381. They also said that despite that estimate Sony is still losing on every console. The console is priced right but Sony will never let it be the same price as the XB1. They will be fine in this department.

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I do think PS+ is a value and better than anything Microsoft or Nintendo offers, but it still could be better. I'd love to see the sales data on the system, because it does discourage purchases in ways too. In essence, the less you spend on games, the more valuable PS+ becomes. Lol

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