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Department Store uses Fighting Games for Ad Inspiration Department Store uses Fighting Games for Ad Inspiration


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Old 06-26-2009, 10:08 AM   #1 (permalink)
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Department Store uses Fighting Games for Ad Inspiration
Harvey Nichols Sale Fighters

Quote:
Harvey Nichols [a high-end department store in the UK] Summer Sale 2009 was promoted with a print advertising campaign featuring fashion conscious fighters from video games such as Street Fighter and Mortal Kombat. Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.
See the link for full size images of some of their ads.

I wanted to include it in the post but the gallery seems to be messed up right now .
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Old 06-26-2009, 10:12 AM   #2 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
Part of me thinks this ad campaign is brilliant, and the other half is reminded of the terrible Old Navy commercials that attempted to cash in on something trendy. At least this seems like something new...I think.
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Old 06-26-2009, 01:59 PM   #3 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
I think this is pretty creative, but the models need improvement.
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Old 06-26-2009, 05:27 PM   #4 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
interesting approach
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Old 06-26-2009, 06:37 PM   #5 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
those are horrible. :|
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Old 06-26-2009, 06:52 PM   #6 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
Quote:
Originally Posted by corrosivefrost View Post
those are horrible. :|
My reaction was a mixture of horror and begrudging respect
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Old 06-26-2009, 07:47 PM   #7 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
These are the images from the article.



Are the body purposely deformed? This girl's arms are way tooo long...



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Old 06-26-2009, 08:03 PM   #8 (permalink)
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Re: Department Store uses Fighting Games for Ad Inspiration
It looks so tacky and horrific...yet I admit it's also clever
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