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Jared posted a article in Analysis & OpinionsIt became quite apparent recently that Microsoft was teaming up with Machinima to help advertise the Xbox One in a less-than-okay way by recruiting different Let's Players and video bloggers to praise their newest console for money while also barring them from mentioning this partnership in any way, shape, or form. Obviously you should be seeing some red flags already, but let's hold off on that for a second. Is what Microsoft and Machinima did really all that bad? Yes Xbox One, stop doing that When you get right down to it, barring people from revealing that they're a marketing shill is just a huge no no. The moment you stop people from letting their fan base know that they're being paid to play Xbox One games is the moment where they aren't being paid to advertise their products, they're being paid to deceive their fanbase. And now that it is out in the open, Microsoft has some explainin' to do. Oh wait, nope. They don't have any explaining to do at all, because Microsoft and Machinima came out saying that people were just misinterpreting their contracts and that it was completely okay to talk about the fact that they were being paid to advertise their games. Now here's why I'm calling shenanigans on that. Because deals like these go down all the time with popular Youtubers. If that's true, then why aren't we hearing any big blow-ups about these other companies? Well, if you've made it big enough on Youtube to have been handed a few contracts by different companies to advertise their product then at this point you would probably be familiar with FTC guidelines and the fact that you have to mention if you're gaining anything from your involvement with the company who made the product you're reviewing. Machinima and Microsoft are saying that just everyone who received the contracts for this new program misread the fine print or didn't understand it? Hogwash! I could see a few smaller named people getting confused by it since Machinima handed the contract out all willy nilly, but these are big name Youtubers talking about the contracts they were offered, at the expense of any future contracts they might now be missing out on. They wouldn't go out of their way to hurt their own income just to attack one of the company's that actually pays them unless their really was a problem. But let's get onto the other part of this article. Was what Microsoft and Machinima did wrong? Not Exactly It was either this or an image of Spongebob yelling about salesmen As I said previously, contracts like the one Microsoft put out happen all the time on a place as big as Youtube. It's a huge potential market of incredibly cheap advertising, and I see absolutely no problem with companies wanting to exploit it as long as they play by the rules. Those rules, of course, being that they don't hide the fact that they're advertising their products to you, but we've already covered that. So the contract was a huge mistake due to that one small yet very important part, but offering a contract in the first place wasn't a wrong thing to do. People like making money, and they also like making money for something they actually enjoy doing. It is a win-win situation for everybody most of the time. But with the Xbox One contract, there has been a bit of backlash. Namely due to a strange little tag people were forced to include in their videos. The tag itself was more or less jibberish that wouldn't have meant anything to the person who noticed it. Searching for it on Youtube would have brought up 7000+ videos all using it before word came out that the tag was associated with people who took the deal. Once people knew what the tag meant, videos suddenly started vanishing. The reason was that quite a few big name Youtubers took the deal and were now being called out on shilling for a company for money. Think About The Youtubers! I'll delete the whole internet if I have to To save face, they were deleting the videos in hopes that people would just forget that they were unashamedly exploiting their own viewers for money in secret as opposed to just letting them know they were being paid for their kind words. Odds are that after a while, people aren't going to care in the slightest. But there will always be that black mark on their record that they just might be trying to sell you something instead of actually reviewing it. So in the end the only people who actually got hurt here were the people trying to make a few extra bucks. I'm glad I wasn't one of them, but I can't say I wouldn't have taken the deal too if it were presented to me. Assuming I'd have the time to make a video seeing as my hands are pretty full with this delicious $5 footlong I got from Subway. And with the money I saved, I can go to Gamestop and get their Power Up Rewards card! The thing pays for itself! As always, thanks for reading.
Last week, the final episode of a great machinima series ended. That show was Arby 'n“ the Chief. First and foremost, I want to give big congratulations to the creator, Jon CJG. You“ve finished a series that you“ve poured your heart and soul into. You“ve provided many with countless hours of entertainment, using comedy, drama, and commentary on games and gamers. All I can say is I“ve enjoyed the ride. It all started with the â€œMaster Chief sucks at Haloâ€ series. Where Master Chief would play Halo online. What made it so funny was that Master Chief was terrible at the game he starred in. Oh, he is also a figurine and his voice is Microsoft Sam. What started as a little comedy grew into a full-blown series with talking toys and their interactions on Xbox Live. The show continued to evolve once Arbiter came in. While still a comedy at the time, it centered on Arbiter“s and Chief“s everyday life, and the different situations they encountered in Xbox Live. From treating girls right, talking about the gaming industry, to getting their hands on cheats. It was amazing what the creator came up with, using all online situations. Kind of strange when you think of the other sitcoms out there that did not tackle such issues, and a whole series here has been devoted to such. Once the show turned into more of an action drama, things got very interesting with a steady cast of characters, and the character development the toys would go through. Chief even went through training with Arbiter, because he realized he sucked at Halo, and needed to get better. Arbiter“s training shows too. The creativity to use the figures was something new at the time. Although the voices can get grating at times (mainly during Arbiter“s monologues), Chief“s simplicity against Arbiter“s more complex manner of speech helped to solidify them as characters. I will admit that Chief“s extreme â€œbroâ€ like attitude was ridiculous, but it was so funny and well done, that it didn“t matter. Besides, Chief provided most of the comedy. There could be a whole lot more to say about the series, but that would make this entry ridiculously long. Feel free to watch the series, as it“s all on youtube, just note the strong language. I“m sad to see the series go, but I guess all good things must come to an end. Jon CJG, I wish you the best in your future endeavors!