6 replies to this topic

[Jason Clement]

Many rumors were killed off when the Big Three held their press conferences over the last two days, but perhaps one of the biggest and most expected was that the PS Vita would be receiving a price cut to help boost sales in what is otherwise a somewhat stagnant period for the new handheld.

Sony Worldwide Studios boss Shuhei Yoshida spoke to Eurogamer saying that he believes the Vita offers a good value for money proposition at its current pricing, and that 2012 is "absolutely too early for a Vita price cut." He also mentioned that their priority is to achieve potential through more games and its services.

"Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well," Yoshida mentioned. "That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system."

Sony currently expects to sell 16 million units of PSP and Vita combined by the end of the year, but no mention is made of how many individual units of Vita itself are expected to sell through. It's also important to note that PSP is still regularly outselling Vita in Japan, so it's likely that more than half of that figure will be due to the PSP's sales.

Do you think Yoshida is right about Sony's goals, or is a price cut their answer?

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[Number 905]

It think this would have been a lot more acceptable news if they were planning to cut memory card costs, open them up to third party production, or if they would have actually shown Vita games at E3.

[sirdan357]

Not too surprising. The Vita components are probably too expensive for them to risk a price drop right now.

[zero110100]

Then fudgen show more fudgen PS Vita games.Where are the VIta games?!

[TYLERxDURDEN]

This could really hurt the Vita going forward. As much as I love my Vita, how much does it really have the rest of the year?

[Kezins]

With no price cut, sales aren't going to rise. If they keep the pricing the way it is, the Vita may end up dead in the water.

[Darklurkr23]

Vita's already Dead in the Water!