Tim Schafer: Publishers Are Unconcerned About Kickstarter
Posted 28 February 2012 - 03:47 PM
Of course, those who followed the story know that the result was and continues to be a ridiculous success, with Double Fine having pulled in over $2,000,000 of the more modest $400,000 that they first requested.
The thought of removing the pubilsher as the middleman that supplies that kind of money to the developer is unheard of, so surely something along those lines would make video game publisher powerhouses like Activision and EA quake in their boots, right?
According to The Escapist, Schafter has spoken to publishers since the Kickstarter campaign made headlines, and while they've been respectfully polite about it, they also remain largely unimpressed.
Schafer likened the conversation to something like this in an interview with Rock, Paper, Shotgun: "Oh that's great - congratulations on that. Now let's talk about games like we always have."
"I don't think any publishers are quaking in their boots - they're like, 'Oh, two million dollars, that's cute!'" Schafer continued.
"'That's the marketing budget for the little game I'm working on.' It's not a big amount of money for them. It's a big amount of money for us though."
I suspect that until we see Kickstarter campaigns reaching upwards of 20-30 million dollars, publishers won't have much to be afraid of. In the meantime, Schafer is fine with that and is excited to see how Kickstarter helps out Indie devs with their games from now on.
Would you like to see Kickstarter eventually replace publishers as a method of funding developers in the future?
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Posted 28 February 2012 - 04:51 PM
Let's be honest. While gaming fans are very loyal, they are very critical too. It won't take many disappointments for gamers to back away from the investment market.
Posted 28 February 2012 - 04:59 PM
Posted 29 February 2012 - 01:54 AM
Posted 29 February 2012 - 10:51 AM
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